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Sellers - Ask To See Flyer & Photo Samples Before You Hire You Listing Agent/broker

July 2011

The longer I am in this business, the more I continue to be shocked at how many listings have bad photos and/or property flyers, and with all the new technology there is absolutely no excuse for it.

One of the worst examples I've ever seen was a listing for a unit in a large building - 150 units + - and the only picture was a blurry picture of the outside of the building. Not surprisingly, the unit in question didn't sell.

Another, a $2.5M dollar home with no pictures at all.

Unfortunately there is no shortage of examples like this

You only get one chance to make a good first impression, and anyone who posts dark, blurry, tilted, exterior only, etc... photos are not only being incredibly unprofessional, they are doing a huge disservice to their clients.

Obviously there is more to selling property than pictures and flyers, but professional marketing materials are a very big part of what get clients in the door. If they don't walk in to look, you have zero chance of selling, so any seller who doesn't ask to see a portfolio of prior listings and flyers is making a big mistake.

Some sellers are shy about asking the hard questions or think it doesn't matter who you hire. it does matter, and it's better to risk hurting someone's feelings than leaving money on the table or not selling at all. If someone gets defensive about a request like this, run far and run fast.


We happily provide examples of our marketing materials and proposals to any prospective client.


For more information or no-strings expert seller consultations contact:

Lance R King/Founder Managing Broker
King Realty Group
cell: 415.722.5549
email: lance@king-realtygroup.com



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